Aviation Gin “Leap Day”



Aviation Gin "Arlene's Big Leap" ad. Client: Maximum Effort. Production: Escape Velocity Content Director + DP: Bryan Rowland. Production Designer + Art Director: Laura Lahti. Click to read more about this true story at the Daily Mail and AdAge. As part of the campaign, Ryan Reynolds and Aviation Gin offered free gin to anyone else born on February 29, 1936.


Press and BTS slideshow about the piece:


 
©Laura Lahti Designs 2025